Tone of voice testing

Different tones of voice on a website have measurable impacts on users’ perceptions of a brand - and its trustworthiness and desirability.

How do you come across? Measure your copy across these four core dimensions of tone of voice:

• Funny vs. serious
• Respectful vs. irreverent
• Formal vs. casual
• Enthusiastic vs. matter-of-fact

While typically casual, conversational, and moderately enthusiastic tones tend to perform best, your brand has a unique tone-profile. Tone of voice can and should be tested, just like other pieces of the user experience.

Find out what your audience thinks of your copy.

Learn where your copy misses the mark, so you can fix it.