Tone of voice testing
Different tones of voice on a website have measurable impacts on users’ perceptions of a brand - and its trustworthiness and desirability.
How do you come across? Measure your copy across these four core dimensions of tone of voice:
• Funny vs. serious
• Respectful vs. irreverent
• Formal vs. casual
• Enthusiastic vs. matter-of-fact
While typically casual, conversational, and moderately enthusiastic tones tend to perform best, your brand has a unique tone-profile. Tone of voice can and should be tested, just like other pieces of the user experience.