Why copy testing over user testing?
While there are similarities, there are also many differences.
• Targeted panels: we deliver insights from a specific audience (your target group) instead of a generic group of people.
• Copy feedback you get with us is super granular, including quantified metrics on clarity, value proposition attractiveness or whether they want to keep reading after reading the above the fold area.
• You get all the insights in writing - easy to consume, share and summarize - as opposed to having to watch a number of videos which is much more time consuming (can't skim).
It's also more affordable to use Copytesting than usertesting.com or similar.