De-risk corporate innovation

Make corporate innovation less risky, faster and more cost-effective with Copytesting

The process of product development contains risk. You might be following a development path that is ultimately fruitless. Testing different scenarios up front with your target audience helps you mitigate that risk.

Copytesting helps you get rapid ‘reasons to believe’ or ‘faster to no’ output to a project. Set up a test in minutes, get results in hours.

Test your new products and offerings before you launch them

Copytesting takes the prototypes or descriptions of your new offerings, and puts them in front of the people you're trying to sell to.

You can get audience perceptions by pre-testing:
  • Press releases for the products you're considering without sending any out.
  • Ads for the new products and offerings without ad spend.
  • Prototypes and mockups for new products.
  • Landing pages you've set up pitching your new thing.

Test it before you launch it.

Learn what your audience thinks of your new offerings. Starting from $99/test.
“Copytesting has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.”
Elliot Roazen
Acquisition Marketing @ The Hub, Unilever's in-house innovation center