Learn where website copy falls flat, so you can fix it, and increase the conversion rate. Get insights on existing copy, or test your new version before shipping it live.
You make money when your clients make money. Copytesting will help you do that.
Copytesting helps you understand where the website messaging fails, what rubs people the wrong way, what key information is missing, and what the overall doubts are.
Imagine building 2 landing pages. One with just design, one with plain-text copy. Which will convert better?
Copy is so much more important than any other part of your website.