Enter the URL (or upload creative) you want to conduct copy testing on, and select the content areas you want data on.
Selected content blocks can be as granular (e.g., just the headline) or large (e.g., a whole section) as you want.
Real people from your target audience will assess the clarity and relevance of selected content blocks.
Copytesting gives you quant scores for copy clarity, attractiveness of your stated benefits, or whether people want to keep on reading (how interesting it is).
This tells you where the problems are and what the problems are—so you can fix them.
You can ask research questions about particular content blocks and learn which messages resonate with the audience—or turn them off.
Identifying friction and copy blind spots is key to improving your copy.
“Copytesting has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.”